MORRIS TOWNSHIP, N.J., September 15, 2009 – Honeywell (NYSE: HON) and
the U.S. National Aeronautics and Space Administration (NASA) today announced
the fall 2009 tour of their award-winning science education program FMA
Live!FMA Live! will perform in the following areas during the 2009 fall
tour: Westbrook, ME; Liverpool, NY; Mississauga, ON; Randolph, MA; Elizabeth,
NJ; Cliffside Park, NJ; Northford, CT; New Milford, CT; Alexandria, VA;
Washington DC; South Charleston, WV; Memphis, TN; Mooresville, NC; Newton, NC;
Duluth, GA; Atlanta, GA; Fort Bragg, NC; Greensboro, NC; Greer, SC; Duncan,
SC.
FMA Live! is a collaboration between NASA and Honeywell and is the only
nationally touring, multi-media, science-education production of its kind.
Designed to make science relevant to kids' everyday lives, the program
brings an authentic, live, hip-hop concert experience of unprecedented
size and proportion to middle schools across the country. FMA Live! is completely underwritten by
Honeywell and has traveled 68,606 miles, reaching more than 218,000 students at
639 middle schools in 46 U.S. states and Canada. With the addition of Maine
and West Virginia this tour, FMA Live! will have reached all 48 contiguous
states since it began touring the nation in 2004.
“Opportunities in STEM fields continue to grow, while student interest
declines, that’s why a program like FMA Live! is so important,” said Tom
Buckmaster, President of Honeywell Hometown Solutions. “FMA Live! puts
science and math in perspective for students, by making learning fun and
engaging, and connecting complex lessons, like Newton’s Laws of Motion, to
activities and experiences relevant to their age group.”
The innovative, traveling hip-hop science concert will reach over 16,000
students during its 10-week, 20-city tour of the United States and Canada.
Named for Sir Isaac Newton’s second law of motion (force = mass x acceleration)
FMA Live! uses professional actors, original songs, music videos and
interactive science demonstrations to teach middle school students Newton’s
three laws of motion and universal law of gravity
FMA Live! addresses key learning objectives identified by the National
Science Education Standards to increase student interest and participation in
the sciences. “The dynamic nature of FMA Live! performance is a great way to
spark students' interest in science, technology, engineering and
mathematics," said Joyce Winterton, assistant administrator for Education
at NASA. "FMA Live! is one way NASA and Honeywell are reaching out to
students to let them know the nation wants them to become our future scientists
and engineers."
During each FMA Live! performance, students, teachers and school
administrators interact with three professional actors in front of a live
audience to experience Newton’s laws firsthand. A giant sticky wall is
used to demonstrate inertia; go-carts driven across the stage illustrate action
and reaction; and ‘extreme’ wrestling and a huge soccer ball show that force is
determined by mass multiplied by acceleration. All three of Newton’s laws are
demonstrated simultaneously when a futuristic hover chair collides with a
gigantic cream pie. Educator and student feedback is consistently and
overwhelmingly positive after each tour stop.
In 2006 and 2007, FMA Live! received a Yahoo! Big Idea Award,
BrandWeek’s Gold Reggie Award for Best Community Outreach Campaign and
the Diamond Award Winner for Best Cause Marketing Campaign. In 2005, FMA
Live! received the gold SABRE award and was recognized as the best
community relations program worldwide by The Holmes Group. The entire program,
including the 18-wheel truck, tour bus and 10-person street team, is fully
funded by Honeywell.
About Honeywell
Honeywell International (www.honeywell.com) is a Fortune 100
diversified technology and manufacturing leader, serving customers worldwide
with aerospace products and services; control technologies for buildings, homes
and industry; automotive products; turbochargers; and specialty materials.
Based in Morris Township, N.J., Honeywell’s shares are traded on the New York,
London, and Chicago Stock Exchanges. For more news and information on
Honeywell, please visit www.honeywellnow.com.
About Honeywell Hometown Solutions
FMA Live! is part of Honeywell Hometown Solutions, the company’s
corporate citizenship initiative which focuses on key areas of vital
importance: Family Safety and Security; Housing and Shelter; Science and Math
Education; Habitat & Conservation; and Humanitarian Relief. More
information on Honeywell Hometown Solutions can be found at: www.honeywell.com/hhs.