News Releases


Honeywell and NASA Launch 2008 Spring Tour of FMA Live!

Widely Acclaimed Hip-Hop Science Education Concert to Reach 20,000 Students During 12-Week Tour

 

MORRIS TOWNSHIP, N.J., February 14, 2008 – Honeywell (NYSE: HON) and the U.S. National Aeronautics and Space Administration (NASA) will launch the Spring 2008 tour of their award-winning FMA Live! science education program at Long Middle School on February 19, in Atlanta, Georgia. The event will be co-hosted by Georgia Institute of Technology and Atlanta Public Schools.  The innovative, traveling hip-hop science concert will reach 20,000 students during its 12-week, 20-city tour of the United States.

 

Named for Sir Isaac Newton’s second law of motion (force = mass x acceleration) FMA Live! uses professional actors, original songs, music videos and interactive science demonstrations to teach middle school students Newton’s three laws of motion and universal law of gravity. Created by Honeywell and NASA in 2004, FMA Live! has already traveled more than 50,400 miles, reaching more than 161,300 students at 435 middle schools in 39 U.S. states and Canada, with about half in disadvantaged areas.

 

“At Honeywell, the same rigor and business tools that we use to create innovations for our company are applied to making a difference in the issues that matter in our communities,” said Tom Buckmaster, President of Honeywell Hometown Solutions.  “With the spring tour, FMA Live! will continue to inspire the next generation of scientists, engineers and their teachers.”

 

In 2007, Georgia Tech participated in the Honeywell–Nobel Initiative, a global education effort designed to connect students across the globe with Nobel Prize winners in Chemistry and Physics. Honeywell has more than 800 employees in Georgia in its Honeywell Building Solutions, Honeywell Process Solutions and Life Safety businesses, delivering the latest technology, products and solutions to commercial and industrial customers.

 

Research shows that fewer students are pursuing science, math and engineering careers while employment opportunities in these fields will increase three times faster than all other occupations.  FMA Live! addresses key learning objectives identified by the National Science Education Standards to increase student interest and participation in the sciences.

 

During each FMA Live! performance, students, teachers and school administrators interact with three professional actors on stage in front of a live audience to experience Newton’s laws firsthand.  A giant sticky wall is used to demonstrate inertia, go-carts driven across the stage illustrate action and reaction, and ‘extreme’ wrestling and a huge soccer ball show that force is determined by mass multiplied by acceleration. All three of Newton’s laws are demonstrated simultaneously when a futuristic hover chair collides with a gigantic cream pie.   Educator and student feedback is consistently and overwhelmingly positive after each tour stop.

 

FMA Live! will perform in the following locations during the spring tour: Atlanta, Georgia; Lafayette and Indianapolis, Indiana; Richmond, Virginia; Clearwater, Florida; Huntsville and Birmingham, Alabama; New Orleans, Louisiana; Austin, Dallas and Houston, Texas; Starkville, Mississippi; Las Cruces and Albuquerque, New Mexico; Denver, Colorado; Salt Lake City, Utah; Las Vegas, Nevada; Apache Junction, Tucson and Sacaton, Arizona; and Tennessee.

 

In 2006 and 2007, FMA Live! received a Yahoo! Big Idea Award, BrandWeek’s Gold Reggie Award for Best Community Outreach Campaign and the Diamond Award Winner for Best Cause Marketing Campaign. In 2005, FMA Live! received the gold SABRE award and was recognized as the best community relations program worldwide by The Holmes Group. The entire program, including the 18-wheel truck, tour bus and 10-person street team, is fully funded by Honeywell. 

 

FMA Live! is part of Honeywell Hometown Solutions, the company’s corporate citizenship initiative which focuses on four areas of vital importance: Family Safety and Security; Housing and Shelter; Science and Math Education; and, Humanitarian Relief.  More information on Honeywell Hometown Solutions can be found at:  www.honeywell.com/hhs.

 

Honeywell International is a $36 billion diversified technology and manufacturing leader, serving customers worldwide with aerospace products and services; control technologies for buildings, homes and industry; automotive products; turbochargers; and specialty materials. Based in Morris Township, N.J., Honeywell’s shares are traded on the New York, London and Chicago Stock Exchanges. For additional information, please visit www.honeywell.com.

 

 

Media Relations Contact

Lisa Mata
973.455.4254
lisa.mata@honeywell.com